The goal for this brief was to design a fictional TV channel that aims to draw young people back into television. Fewer and fewer young people are watching TV and so my idea needed to be something bold and daring. I created three idents to encapsulate this concept.
My channel 'Atria' revolves around evoking an intense adrenaline rush. Viewers will immerse themselves in the thrilling and daring experiences presented in our shows and feel their heart race.