Set as a live brief I rebranded Trivago based on the concept of ‘Shortcut to success’. It is about how Trivago provides the shortcut to finding the hotel you need, cutting out hours of searching. It’s fast and efficient, leaving you with a sense of accomplishment and feeling super!
The jumping theme reflects the idea of ‘jumping ahead’ as a shortcut. It also conveys the feeling of success through the rush of soaring through the air. The curved lines visually represent different paths, and how Trivago lays out the paths and provides the best shortcuts.
