This brief had a lot of creative freedom, we had to create an ice cream brand based on something we were passionate about. Since I love ice cream I was already halfway there!
My brand is based on Vincent Van Gogh, one of my favourite artists. I chose three of his most famous paintings to base three flavours on, I wanted to translate his masterpieces into a flavourful experience. It was a fun challenge to create designs that are unique from each other but still work well as a set.
